New Nerf Tech Gear

Under a press conference in Dallas Toy Fare, Hasbro announced a huge news for Nerf fans; they will be releasing electronic devices with Nerf style to them.


DALLAS, Oct. 4, 2011 -- /PRNewswire/ -- The NERF experience is moving into new territory this holiday season with NERF-branded night vision goggles, helmet cams and other audio, visual and technology merchandise from Sakar International, produced under license from Hasbro, Inc. (NASDAQ: HAS). The new lineup – evoking the look and feel of the iconic NERF brand – will blast onto store shelves in the U.S. and Canada in November. Initial distribution will be at Toys 'R Us with retail prices from $19.99 to $59.99.

Specially engineered and molded to resemble the distinctive material loved by generations of NERF fans, the new NERF-branded gear will range from everyday technology accessories to action items designed for imaginative play. Highlights include NERF-inspired:

• Night vision goggles for see-in-the-dark fun
• A digital helmet cam that can be mounted on either a helmet or bike
• A pocket DVR with a preview screen
• 2.1 and 5.1 MP digital cameras packaged with social networking software

Other SKUs include a 2GB PC/Mac-compatible flash drive shaped like a mini-NERF blaster, a 2GB digital MP3 player, walkie talkies with up to a 1000-foot range, and a multi-function flashlight.

The NERF brand has all the ingredients for a successful licensing program, including a huge fan base, an instantly recognizable appearance, and a heritage of more than 40 years in the market," said Liza Abrams, Sakar Vice President of Licensing. "This new licensed merchandise builds on those assets to extend the brand into new product categories that target the same demographic as NERF's core lineup."

Sakar will be exhibiting the new NERF-branded products and other new licensed merchandise in Booth #12-1409 at the Dallas Toy Fair opening today at Dallas Market Center / World Trade Center.

<----The Nerf DVR made from Sakar <----